The Office of University Relations has unveiled to the campus community the completed Brand Standards and Visual Identity Toolkit. This document replaces the Graphic Standards, which have been in use since 2004.
This toolkit has been developed over the course of many months, and it has been endorsed by President Hurley and approved by the Cabinet.
As you review the identity standards, please remember that first impressions occur in a multitude of formats. From print to electronic communications to online to social media, the manner by which we visually present the University of Mary Washington has a significant impact on how we are viewed by the public. As we communicate about the University, this publication will provide detailed guidelines for using our trademarked logos and other visual representations of the University.
This is a fluid document: changes should and will be made as situations dictate. In conjunction with release of these standards, President Hurley has appointed a Visual Identity and Brand Standards Committee, which will serve an oversight and compliance role. This committee will also consider any proposed changes to the standards. Current members include:
Anna Billingsley, chair
Erma Baker
Richard Finkelstein
Malcolm Holmes
Shelley Keith
Lou Martinette
AJ Newell
Clint Often
Anand Rao
Gregg Stull
Mark Thaden
Marty Wilder
Susan Worrell
Representative from Admissions
Representative from Student Activities
Student representative
By consistently following the guidelines outlined in the Toolkit, we can all help build a strong, unified image for the University of Mary Washington.
Should you have questions about the Brand Standards and Visual Identity Toolkit, contact Anna Billingsley, Associate Vice President for University Relations, at (504) 654-1686 or abilling@umw.edu; or AJ Newell, Director of Design Services and Brand Coordinator, at (540) 654-1934 or anewell@umw.edu.
The Brand Standards and Visual Identity Toolkit is a PDF file. You may download it here.
