Webmaster Curtiss Grymala and Director of Digital Communications Shelley Keith participated in an all-night “hackathon” for charity while at HighEdWeb 2013, Oct. 6 to 9, in Buffalo, N.Y. The event, in support of Ride for Roswell, had 75 participants at its peak. Information architects, content strategists, visual designers, programmers, theme developers, and WordPress experts gathered in a room from 7 p.m. until 4 a.m. to donate approximately 400 labor hours in support of the Roswell Park Cancer Institute “Ride for Roswell” website redevelopment project. Grymala was selected to lead the development team, and Keith served as project management liaison between the teams and the client to identify priorities and clarify requirements. The event was featured on local television news and in blog posts and websites.