The UMW Digital Communications team has been hard at work over the past year to bring the UMW website up to speed and to foster an effective and engaging web presence. Although a large number of the changes have been behind the scenes, several updates are immediately noticeable to users.
Most recently, the office unveiled a new mobile responsive interface for users nearly six months ahead of schedule. The change allows users on mobile devices to find information quickly and easily and to have a consistent web experience across platforms. The new mobile responsive theme provides all of the tools currently available on the website in an easier-to-use format.
The web team also made strategic updates to the homepage. After eight months of collecting user data and several anecdotal conversations with users across campus and the Web Advisory Council, the team removed the “helpful links” interface to bring the more useful “Online Tools” bar out into the open.
Now, icons to university-related web tools such as EagleNet and Banner are located across the top of each page of the website for easy access.
(Photo of the new toolbar)
The team will evaluate user behaviors on this new display to determine down the road if anything needs to be removed or replaced with something more valuable to users.
The web team also recently implemented a tool that will provide specific reports on spelling errors, broken links, accessibility issues, user behaviors, and search engine optimization opportunities to site managers across campus. The team has already started receiving basic reports, and will be working to configure, customize, and hone the tool over time.
All of the changes and updates are in line with the initial two-year plan for the web, and are part of an overall strategy to improve the user experience and empower content managers to create meaningful content.
If you have questions or feedback, please contact Shelley Keith, director of digital communications, and Curtiss Grymala, university webmaster, at firstname.lastname@example.org.