November 22, 2017

Website User Testing: Round One Results

Results are in for the website navigation survey sent out in January! Our goal is to make UMW website’s navigation intuitive and functional. To accomplish that, we are breaking down our navigation to its basic structure, surveying the Mary Washington community using software built specifically to test website navigation, and analyzing your responses to create a navigation tailored to you. The proposed new navigation tested incredibly well, overall, and we learned a lot about user experience and UMW audience expectations. Users (that’s you) can now take the navigation survey for the admissions site.

User test infographic

Read the rest of the story, including some examples of test results, lessons learned, and a link to a more comprehensive Powerpoint presentation of the outcomes, on the Digital Communications website.