November 24, 2017

Executive-in-Residence Roberta MacDonald ’72 to Speak Oct. 19

Roberta MacDonald ’72, senior vice president of marketing for Cabot Creamery Cooperative, will serve as the 2017-18 Executive-in-Residence. MacDonald will speak in the HCC Digital Auditorium on Thursday, Oct. 19, at 9:30 a.m., 11 a.m. and 2 p.m. All sessions are free and open to all.

Executive-in-Residence

Roberta has nearly 40 years of consumer product marketing experience, the last 28 of which she has spent as senior  vice president of marketing for Cabot Creamery Cooperative. She has helped turn the small, farm family-owned dairy cooperative into a national player through creative, award-winning and occasionally over-the-top campaigns.

Roberta previously served as Vermont’s first marketing director, a position created for her by former Vermont Gov. Madeleine Kunin in 1984. She has been recognized with many awards for design, promotions and high-impact public relations programs, including the highest individual award by B Corps. Prior to moving to Vermont, Roberta provided marketing consulting and/or staff services for the San Francisco Opera, National Endowment for the Arts, Ford Foundation, American Express, Information Industry Association, NYU, CBS and the Vietnam Veterans Memorial. Roberta is a long-time champion of the co-op movement and speaks frequently about how Cabot rewards volunteers for an indelible brand connection with its farmers’ values. In her free time, she volunteers for hospice services in Burlington, Vermont.

The Executive-in-Residence program is coordinated through the UMW College of Business. Since its establishment in 1989, the primary purpose of the University of Mary Washington Executive-in-Residence program has been to provide UMW students with the opportunity to interact with well-known and established leaders in the corporate world and to enhance students’ knowledge of the free enterprise system. In addition, the program encourages the involvement of local business leaders in the life of the University.

Guest Speaker Tola Murphy-Baran, Oct. 19

October 19: College of Business Presents Tola Murphy-Baran, who will present “If I Hear ‘Pardon My French’ One More Time…Perspectives from the NFL’s First Female Senior Executive.”
6:00pm | Woodard 202
FREE and open to all

Join us for a very special guest speaker on Thursday, October 19. Tola Murphy-Baran will be speak at UMW about women in sports and breaking the glass ceiling in a male-dominated industry. Tola was the first senior executive hired by the NFL and spent nearly 10 years there before moving on to other senior executive positions in sports and technology. She is a business builder and a brand builder, having launched and managed multiple highly profitable new businesses in sports and entertainment, each leveraging new media distribution technologies.

Gentry Presents Research to Chamber of Commerce

Lance Gentry,  associate professor in the College of Business, presented research on telework trends and public policy implications to the Fredericksburg Regional Chamber of Commerce and helped lead a workshop on potential public policy improvements on Feb. 9, 2017.

Business Students Present Paper at Society for Personality and Social Psychology Meeting

Business majors Sara Armor and Kenneth Vukmanic presented the paper, “Should we live in the moment? Plan to anticipate the event,” at the 2017 Society for Personality and Social Psychology Annual Meeting in San Antonio, Texas (January 19-21). The paper was co-authored with Dr. Kashef Majid, assistant professor in the College of Business.

Overcoming Bias: Building Authentic Relationships Across Differences with Tiffany Jana

Tiffany Jana, CEO of her own international diversity and inclusion strategies consulting firm and author of the book titled Overcoming Bias: Building Authentic Relationships Across Differences, is speaking on campus on Jan. 24 at 12:30 p.m. in the Digital Auditorium of the Hurley Convergence Center. This event is free and open to the public.

About Tiffany Jana: Tiffany Jana is the co-founder and CEO of TMI Consulting, a Richmond based leading-edge, global diversity and inclusion strategy company. An international public speaker and co-chair of the transition team for Richmond Mayor-elect Levar Stoney, Tiffany also has written several articles. Her awards and talks include: Diversity Journal’s 2013 ‘Women Worth Watching,’ Metropolitan Business League’s 2014 Entrepreneur of the Year, BCorp Best for the World 2016 Award, TED Talk: The Power of Privilege, and B Inspired Talk.

 

Staff Rate Available for Seminar: Taking the Mystery out of Project Management Lingo with Cara Parker ’05 MBA

A UMW staff rate of $50 per session is being offered for the series (includes 2.75% service fee).

Taught by Cara Parker ’05 MBA

Project management skills are a necessity for ensuring ideas become actual results.  New findings from the Project Management Institute suggests organizations that focus on excellence in project management execution reduce risk, improve performance, save money and achieve a greater return on investment.  All these components equal high performance.  This interactive workshop will give you the basic terms, roles/responsibilities, and tools to manage your next project from start to finish.  Bring one of your projects that you are currently working on (or getting ready to start) to the class.

Learning Objectives:

*  Learn what a project is and what it isn’t

*  Understand the five phases of a project’s life cycle (start to finish) and the components of each phase

* Manage expectations of and communicating with your “stakeholders”

*  “Juggling it all” using a Project Management Plan

You will receive the following tools and templates that can be customized to your firm’s needs: Project Management Plan, Work Breakdown Structure, Quality Tool, Communications/Status Templates

Fridays, 8-10 a.m. at Cary Street Partners

Please visit https://quikpayasp.com/umw/commerce_manager/payer.do?orderType=COBrefreshMBA_UMW to register.

Fontem Awarded Best Paper Award at INFORMS Conference

Bellah Fontem, assistant professor in the College of Business, received the Best Paper award at the INFORMS conference for “An Optimal Stopping Policy for Car Rental Businesses with Purchasing Customers.” Fontem’s fellow finalists were from Texas A&M and Ohio State. The paper studies revenue-maximizing decision rules for car rental firms that serve both rental and purchasing customers using the same pool of cars.

Majid Article Accepted for Publication

Kashef Majid, assistant professor in the College of Business, has co-authored an article with Hari Bapuji in International Marketing Review titled “Institutional Differences and Integration Difficulties: How Location of Headquarters and Component Sourcing Affect Firm Responsiveness.”

Richardson Gives Talk at Virginia Library Association Annual Conference

Lynne Richardson, Dean of the College of Business, presented at the Virginia Library Association’s annual conference in Hot Springs, Virginia, on Oct. 28, 2016.  The title of Dean Richardson’s talk was “Manager or Leader:  Should I be Either or Both?”

UMW Executive-in-Residence, Kyle Ragsdale, Chief Marketing Officer for Billy Casper Golf, on Campus Oct. 20

The 2016 UMW Executive-in-Residence, Kyle Ragsdale, will be on campus Thursday, Oct. 20. Ragsdale will speak in the Digital Auditorium of the Hurley Convergence Center at 9:30 a.m, 12:30 p.m. and 2 p.m. All presentations are free and open to the public.

Ragsdale is the Chief Marketing Officer of Billy Casper Golf (BCG), the largest domestic owner-operator of golf courses, country clubs and resorts. He is also the Managing Director of Buffalo.Agency, BCG’s wholly owned full service marketing firm focused on golf, sport and lifestyle brands. During his tenure at BCG, he and his team have built an industry leading dynamic marketing platform enabling a scaled data driven marketing approach responsible for nearly 3 percent of golf played in the United States.

Prior to BCG, Ragsdale served as the top revenue and finance officer at Vox Media, publisher of SB Nation, The Verge, Vox.com, Curbed, Racked, ReCode, Polygon and others.

Prior to Vox, Kyle was Associate Athletic Director for External Affairs at Georgetown where he was recognized as one of the top marketers in college athletics. Kyle is an adjunct faculty member at Georgetown where he teaches Sports Marketing in the Master of Sports Management program.

Since its establishment in 1989, the primary purpose of the University of Mary Washington Executive-in-Residence program has been to provide UMW students the opportunity to interact with well-known and established leaders in the corporate world and to enhance students’ knowledge of the free enterprise system. In addition, the program encourages the involvement of local business leaders in the life of the University.