November 24, 2017

UMW Athletics Teams with Rivals to Move Game Programs to Digital Format

Long-time Capital Athletic Conference rivals University of Mary Washington, Salisbury University, and St. Mary’s College have jointly agreed to move production of game programs for most sports to a digital format beginning in the fall 2017 seasons. The joint effort, in addition to saving an immense amount of paper throughout the school year, will also save the institutions thousands of dollars in printing costs each year.

Game programs, which typically are given out at each home contest, provide rosters, schedules, and game notes for each event. That information, as well as much more, is now found online at any given school’s athletic website. UMW programs will be available prior to each contest at http://www.umweagles.com/programs.

“Converting our media content to digital format will enable us to promote our teams and student-athletes in a more efficient manner and will provide some cost-savings to our department”, said UMW Director of Athletics Ken Tyler. “Our different social media platforms will provide greater flexibility and will enhance the experience for student-athletes and fans. “

“Digital programs”, which have been adopted at most NCAA Division III Championships in lieu of hard copies, can include links to more in depth information found online.

Larger schools such as Ohio State, Michigan, and Wisconsin have eliminated printing media guides, instead providing the information to the media and fans digitally online. Major League Baseball has also ceased printing their traditional preseason guides in print format, instead offering the publications to the media online.

“We feel this is a good time to not only provide our fans with a greater in game experience by providing a much greater source of information than a fold over piece of paper can, but also do our part to save the environment and cut an unnecessary cost by moving to the digital world”, said UMW Assistant Athletic Director Clint Often. “We will open a new era for our fans to access unlimited information at their fingertips while they are watching our events.”

Digital programs will be available from both schools on their athletic websites, and will be accessible through social media such as Twitter and Facebook. They will include hyperlinks to both opponents’ schedules, results, box scores, player profiles, and game summaries.

Tyler Speaks at Chamber of Commerce Business Leadership Roundtable

On Thursday, Aug. 11, UMW Director of Athletics Ken Tyler spoke as a guest presenter at the Fredericksburg Regional Chamber of Commerce Business Leadership Roundtable at the Hyatt Place. Tyler shared lessons regarding employee management, communication, and culture, and talked about the importance of mentors and learning every day as a leader.

Eagle Nation Day, Sept. 12

The University of Mary Washington Athletic Department will host the third annual Eagle Nation Day on Saturday, Sept. 12. The free family-fun event is held at UMW’s Battleground Athletic Complex off Hanover Street and designed to be a place where area children can meet and play games with college athletes while enjoying many other exciting activities. This year’s theme is Healthy Habits, Happy Kids.

“We want to emphasize how important it is to take care of your body even at a young age and to get outside, play and be active,” said Philip Pierce, the Director of Athletic Development and Promotions.

Giant inflatables, interactive exhibits, play spaces, arts and crafts, horse and pony rides are just a few of the free attractions that create a carnival-like atmosphere. Each year the event has grown in popularity, becoming a community outreach opportunity for local partners.

“This is a way that UMW Athletics can give back to the community that has lifted up our student-athletes and a great opportunity for our sport teams to inspire hundreds of children right here in our backyard,” said Pierce.

Also making appearances are local beloved mascots Buzzy the Bee (B101.5), Seymour the Dinosaur (CMOR), Pouches the Kangaroo (FredParent), and Sammy D. Eagle (UMW).

“We really want to connect with the community, and to have Fredericksburg, Spotsylvania, and Stafford residents look at UMW as their hometown college team,” said Ken Tyler, director of Athletics.

Tyler will make his annual Eagle Nation Address to the crowd at 10:30 a.m., recognize all local Special Olympic Athletes in attendance, followed by a group photo opportunity for the children with UMW Eagles Student Athletes.

The doors will open at 9 a.m. and activities will not wind down until noon as the Women’s Soccer team warms up for their 12:30 p.m. match vs. Coast Guard. The event is co-sponsored by Fredericksburg Field House, B101.5, Children’s Museum of Richmond-Fredericksburg, and Fredericksburg Parent and Family. For more information, call (540) 654-1153.

Back to School Day Kicks Off UMW Athletics Promotions, Sept. 5

The University of Mary Washington Athletic Department’s promotional calendar will kick off on Saturday, Sept. 5, for Fredericksburg Area’s “Back to School” Day. For both the 10 a.m. field hockey game against DePauw University as well as the 1 p.m. men’s soccer game against Eastern Mennonite University, the first 100 school-aged children in attendance will receive a FREE lunchbox, courtesy of UMW Athletics. Admission is free of charge.

UMW Basketball to Host “Camo Night” for Jan. 15 Doubleheader

The UMW women’s and men’s basketball teams will host “Camo Night” for their Jan. 15 doubleheader against nationally-ranked rival Christopher Newport University. All fans are invited to wear camouflage clothing to the games. In addition, free food, prizes, and giveaways will add to the festivities. One lucky fan will have the chance to win a new car from UMW corporate partner Ultimate Automotive, who is sponsoring the evening’s games. The women’s game tips off at 6 p.m., followed by the men at 8 p.m.

Brand Standards and Visual Identity Toolkit

The Office of University Relations has unveiled to the campus community the completed Brand Standards and Visual Identity Toolkit. This document replaces the Graphic Standards, which have been in use since 2004.

This toolkit has been developed over the course of many months, and it has been endorsed by President Hurley and approved by the Cabinet.

As you review the identity standards, please remember that first impressions occur in a multitude of formats. From print to electronic communications to online to social media, the manner by which we visually present the University of Mary Washington has a significant impact on how we are viewed by the public. As we communicate about the University, this publication will provide detailed guidelines for using our trademarked logos and other visual representations of the University.

This is a fluid document: changes should and will be made as situations dictate. In conjunction with release of these standards, President Hurley has appointed a Visual Identity and Brand Standards Committee, which will serve an oversight and compliance role. This committee will also consider any proposed changes to the standards. Current members include:

Anna Billingsley, chair
Erma Baker
Richard Finkelstein
Malcolm Holmes
Shelley Keith
Lou Martinette
AJ Newell
Clint Often
Anand Rao
Gregg Stull
Mark Thaden
Marty Wilder
Susan Worrell
Representative from Admissions
Representative from Student Activities
Student representative

By consistently following the guidelines outlined in the Toolkit, we can all help build a strong, unified image for the University of Mary Washington.

Should you have questions about the Brand Standards and Visual Identity Toolkit, contact Anna Billingsley, Associate Vice President for University Relations, at (504) 654-1686 or abilling@umw.edu; or AJ Newell, Director of Design Services and Brand Coordinator, at (540) 654-1934 or anewell@umw.edu.

The Brand Standards and Visual Identity Toolkit is a PDF file. You may download it here.