March 28, 2024

Majid Comments on Electric Cars in ‘The Atlantic’

Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid spoke to The Atlantic for an article titled “A Classic American Car Is Having an Identity Crisis.” Ford’s electric Mustang, the Mach-E, is attracting an unusual bunch of drivers. “Nowadays when a Mustang pulls up you just have no idea who’s coming out of that car,” said Kashef Majid, a marketing expert at the University of Mary Washington. Read more.