Ben Cohen (left) and Jerry Greenfield will speak at UMW's Fredericksburg Forum on Nov. 10, 2012
Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry’s Homemade, Inc., will be the featured speakers at the Fredericksburg Forum on Saturday, November 10. The lecture, “An Evening of Entrepreneurial Spirit, Social Responsibility and Radical Business Philosophy,” will be held at 8 p.m. in George Washington Hall, Dodd Auditorium.
Since Cohen and Greenfield served the first Ben & Jerry’s ice cream in Burlington, Vt., in 1978, the company has grown into a multi-million dollar entity with an international presence.
Cohen and Greenfield received the Corporate Giving Award from the Council on Economic Priorities in 1988 and were named U.S. Small Businesspersons of the Year by President Ronald Reagan the same year. Their bestselling 1997 book “Ben & Jerry’s Double-Dip: How to Run a Values-Led Business and Make Money, Too” uses their experiences at the helm of Ben & Jerry’s to illustrate their views on socially conscious entrepreneurship. Greenfield currently serves as president of the Ben & Jerry’s Foundation.
Tickets will be available starting Monday, June 4 through the Fredericksburg Forum’s website at www.umw.edu/forum. For more information, visit the website or call (540) 654-1065.
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