July 17, 2024

UMW Unveils First-Ever TV Commercial

The University of Mary Washington’s great minds are everywhere – online, in newspaper ads, and on mall displays, billboards and bus wraps.

Now, UMW’s first-ever TV commercial is here!

Catch us through the end of the year in two of our top target areas, Richmond and Hampton Roads. The 26-second production airs on ABC Family, AMC, Comedy Central, FX, NBC, MTV, Nick, TruTV and VH1. We’ve even scored spots on ESPN’s Monday Night Football and on Entertainment Tonight.

A Colorado director, Maine cinematographers and UMW’s own Broadway makeup artist Madeline LeCuyer ’11 hauled lights, cameras and more to the Hurley Convergence Center’s digital auditorium for the end-of-summer filming.

The eight student stars returned to the center Sept. 31, walking the red carpet to a special premiere showing. UMW VIPs, including CFO Rick Pearce, Vice President of Advancement and University Relations Torre Meringolo and President Hurley, himself, also attended. The official review? Two thumbs up!

See for yourself at https://www.youtube.com/watch?v=xN47oNPK1QE.