July 4, 2020

Erchull Comments about Gendered Marketing

Professor of Psychological Science Mindy Erchull

Professor of Psychological Science Mindy Erchull

Professor of Psychological Science Mindy Erchull was quoted in the article “Selling confidence or starvation: How gendered marketing will call you a ‘babe’ and sell you diet suppressants” for the publication MEAWW. Erchull, who focuses on feminist issues said: “These campaigns send the message that one way to be empowered – often a key way – is to focus on one’s appearance,” she laments, adding, “[The claim that] one way to ‘improve’ one’s appearance to better conform to the narrow, largely unachievable, societal beauty standards for women would then be to use the products being advertised. Essentially, the positive message about empowerment is being tied to problematic cultural practices thereby undermining the likelihood that girls and women really benefit from this seemingly positive message.” To view the article, visit
https://meaww.com/jameela-jamil-appetite-suppressants-kardashian-family-flat-tummy-co.

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