October 1, 2023

A message from the Director of University Marketing


We are excited to announce that after two years of planning (interrupted by COVID), this week, we will start a phased rollout of our new brand! When you arrive on campus, you will notice that new light pole banners are being installed, and they’re going up on the Dahlgren and Stafford campuses as well. In addition, the UMW website, messages on the digital screens throughout our campuses, and Eagle Village’s electronic billboard will reflect our new marketing approach.

Thank you to those who came out to the employee appreciation picnic on Monday and picked up their baseball caps. We will also give away aluminum water bottles at the All-University Assembly two weeks later on August 16. Sustainability matters, and you’ll want to get your reusable bottle while they last

The next week, we will celebrate the first day of classes on August 23 with an all-campus pep rally on Ball Circle from 11:30 a.m. to 1 p.m. On that day, bring your lunch, pick up a newly designed T-shirt (and other swag), mix and mingle with colleagues and students, enjoy the sounds of a local DJ, and take all the selfies with Sammy and your co-workers that your Facebook and Instagram feeds can handle.

Then, throughout the academic year, we will announce additional activities and programs as we continue to tell our story, culminating with a new web design that will roll out in the summer of 2022.

Thanks to everyone – literally thousands of you – who completed surveys, participated in focus groups, and helped define what makes UMW special. You matter, and we are grateful!

Malcolm T. Holmes
Director, University Marketing​
Advancement + University Relations