June 23, 2024

Ben & Jerry Share “Radical Business Philosophy” at Fredericksburg Forum, 11/10

Ben Cohen (left) and Jerry Greenfield will speak at UMW’s Fredericksburg Forum on Saturday, Nov. 10.

Ben Cohen and Jerry Greenfield of Ben & Jerry’s Homemade Ice Cream will present “An Evening of Entrepreneurial Spirit, Social Responsibility, and Radical Business Philosophy” at the Fredericksburg Forum on Saturday, Nov. 10. The lecture will begin at 8 p.m. in George Washington Hall’s Dodd Auditorium.

The Fredericksburg Forum is the first UMW event to be certified as a “Virginia Green” event, which will employ ‘green’ practices of recycling, waste reduction,  and energy and water conservation. The green certified event also is in keeping with the university’s dedication to sustainability, initiated by the President’s Council on Sustainability in 2009.

The Forum’s speakers, Cohen and Greenfield, served the first Ben & Jerry’s ice cream in Burlington, Vt., in 1978. Since then, the company has grown into a multi-million dollar entity with an international presence. Cohen and Greenfield received the Corporate Giving Award from the Council on Economic Priorities in 1988 and were named U.S. Small Businesspersons of the Year by President Ronald Reagan the same year. Their best-selling 1997 book “Ben & Jerry’s Double-Dip: How to Run a Values-Led Business and Make Money, Too” uses their experiences at the helm of Ben & Jerry’s to illustrate their views on socially responsible business. Greenfield currently serves as president of the Ben & Jerry’s Foundation.

Discounted tickets for faculty, staff and students are $15, and are available in George Washington Hall, Room 308 or at (540) 654-1276. For more information, visit www.umw.edu/forum.

About Brynn Boyer

Brynn Boyer is assistant director of media and public relations and a 2010 graduate of UMW.