Sushma Subramanian, assistant professor of English specializing in journalism, has had her essay “The Secret of Cashmere’s Luxurious Appeal” published in the July/August issue of Discover Magazine, currently out on newsstands. The essay explores the mysterious nature of tactile pleasure and how to measure it, a challenge for marketers of products ranging from bedsheets to toilet paper.
Subramanian’s Essay Published in Discover Magazine
June 16, 2016 by
