Richardson’s Weekly Column Featured in FLS

Richardson: The Red Thread (The Free Lance-Star)

I learned a new phrase about determining how your organization is different from others: what is your organization’s “red thread?” That is, what do you do that makes people patronize your business rather than another?

http://www.fredericksburg.com/business/columns/richardson-the-red-thread/article_b12c92a0-9ea2-5c86-a5fc-5327ba3f075a.html?utm_source=WhatCountsEmail&utm_medium=Fredericksburg%20Business%20InsiderActive%20Subscribers&utm_campaign=Fredericksburg%20Business%20Insider