Lindberg Featured in CampusESP Communications Article

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UMW Director of First Year Admissions Sarah Lindberg
Director of First Year Admissions Sarah Lindberg

Director of First Year Admissions Sarah Lindberg was featured in a CampusESP article titled “Boost enrollment by personalizing your institutional voice to families.” The article highlighted strategies from a panel discussion at the 2025 CampusESP Summit where Lindberg shared how UMW uses authentic communication as a competitive advantage in enrollment. Lindberg discussed UMW’s approach, noting that “we don’t stat with tech, we start with where a family is in the funnel.” Read the article.