Maria Schultz and Lisa Marvashti

The Office of University Relations’ Assistant Director of Design Services Maria Schultz and Assistant Director of Media and Public Relations Lisa Chinn Marvashti presented at the College Communicators Association’s annual conference in Richmond on Friday, Feb. 2. Their presentation – Take Stock … and Ditch It, How to Achieve Authenticity in Campus Photos – covered the process of creating a complete branded marketing campaign that featured real UMW students in polished, yet genuine, photography accompanied by text that told each individual’s Mary Washington story.