During a campus-wide pep rally on Friday, October 7, President Hurley unveiled the university’s new tagline and website.
Through a video featuring scores of students and staff members, Hurley revealed the phrase that will start to accompany the university logo: “where great minds get to work.” Earlier this year, UMW hired the Colorado-based marketing firm Educational Marketing Group Inc. (EMG) to develop a fresh approach to the manner in which UMW presents itself. EMG conceived the tagline after conducting extensive research and collecting input from more than 2,500 stakeholders in the university, including students, faculty, staff, alumni and community members. The tagline, along with new images of the university, will be part of an upcoming marketing and advertising campaign to increase the visibility of the institution on a local, regional and national level.
Months in the making, UMW’s web redesign effort is a daring institutional experiment where the real-time activities of faculty and students are the top priorities. Building on the success of the burgeoning UMW Blogs WordPress community, students, faculty and staff now have familiar tools for public web content. UMW’s pioneering implementation of WordPress as the platform for the new website is a scalable, multi-network content management system. This remarkably open and user-friendly environment promises to transform the university’s life on the web.
