November 27, 2020

UMW Executive-in-Residence, Kyle Ragsdale, Chief Marketing Officer for Billy Casper Golf, on Campus Oct. 20

The 2016 UMW Executive-in-Residence, Kyle Ragsdale, will be on campus Thursday, Oct. 20. Ragsdale will speak in the Digital Auditorium of the Hurley Convergence Center at 9:30 a.m, 12:30 p.m. and 2 p.m. All presentations are free and open to the public.

Ragsdale is the Chief Marketing Officer of Billy Casper Golf (BCG), the largest domestic owner-operator of golf courses, country clubs and resorts. He is also the Managing Director of Buffalo.Agency, BCG’s wholly owned full service marketing firm focused on golf, sport and lifestyle brands. During his tenure at BCG, he and his team have built an industry leading dynamic marketing platform enabling a scaled data driven marketing approach responsible for nearly 3 percent of golf played in the United States.

Prior to BCG, Ragsdale served as the top revenue and finance officer at Vox Media, publisher of SB Nation, The Verge, Vox.com, Curbed, Racked, ReCode, Polygon and others.

Prior to Vox, Kyle was Associate Athletic Director for External Affairs at Georgetown where he was recognized as one of the top marketers in college athletics. Kyle is an adjunct faculty member at Georgetown where he teaches Sports Marketing in the Master of Sports Management program.

Since its establishment in 1989, the primary purpose of the University of Mary Washington Executive-in-Residence program has been to provide UMW students the opportunity to interact with well-known and established leaders in the corporate world and to enhance students’ knowledge of the free enterprise system. In addition, the program encourages the involvement of local business leaders in the life of the University.