Roberta MacDonald ’72, senior vice president of marketing for Cabot Creamery Cooperative, will serve as the 2017-18 Executive-in-Residence. MacDonald will speak in the HCC Digital Auditorium on Thursday, Oct. 19, at 9:30 a.m., 11 a.m. and 2 p.m. All sessions are free and open to all.Roberta has nearly 40 years of consumer product marketing experience, […]
A UMW staff rate of $50 per session is being offered for the series (includes 2.75% service fee).Taught by Cara Parker ’05 MBA Project management skills are a necessity for ensuring ideas become actual results. New findings from the Project Management Institute suggests organizations that focus on excellence in project management execution reduce risk, improve […]
Bellah Fontem, assistant professor in the College of Business, received the Best Paper award at the INFORMS conference for “An Optimal Stopping Policy for Car Rental Businesses with Purchasing Customers.” Fontem’s fellow finalists were from Texas A&M and Ohio State. The paper studies revenue-maximizing decision rules for car rental firms that serve both rental and purchasing customers using the […]
Kashef Majid, assistant professor in the College of Business, has co-authored an article with Hari Bapuji in International Marketing Review titled “Institutional Differences and Integration Difficulties: How Location of Headquarters and Component Sourcing Affect Firm Responsiveness.”
Lynne Richardson, Dean of the College of Business, presented at the Virginia Library Association’s annual conference in Hot Springs, Virginia, on Oct. 28, 2016. The title of Dean Richardson’s talk was “Manager or Leader: Should I be Either or Both?”
