January 27, 2021

Cheap Car Insurance in Virginia (WalletHub)

Majid Interviewed by Wallet Hub on Car Insurance Marketing

Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid was recently interviewed for a feature on WalletHub.com on car insurance. Majid provided insight into the ways COVID-19 has impacted car insurance companies and how these companies target consumers through celebrity endorsements.

How do you think COVID-19 has affected consumer demand for car insurance?

At a large scale, COVID-19 has harmed the economy which would trickle into demand for cars and subsequently insurance. On a more micro-level what this has done is made people more cognizant about how much they are paying for car insurance so I would expect more consumers to reevaluate how much they are paying for car insurance. Read more.

Marketing Class Partners with Students Across the Globe

UMW students aren’t able to study abroad due to the ongoing COVID-19 pandemic. But this fall, an international marketing class is engaging in cross-cultural learning by partnering with students at a university in the Czech Republic to better understand global consumerism.

UMW students aren’t able to study abroad due to the ongoing COVID-19 pandemic. But this fall, an international marketing class is engaging in cross-cultural learning by partnering with students at a university in the Czech Republic to better understand global consumerism.

Studying abroad is as much a part of University of Mary Washington culture as bench-sitting or playing Frisbee on Ball Circle. One-third of each graduating class – about 300 students – spends time learning overseas.

Not this year.

As COVID-19 continues to sweep the globe, international travel – like commencements, reunions and all large gatherings – has been put on hold.

But the pandemic hasn’t halted cross-cultural learning at Mary Washington. This fall, an international marketing class taught by College of Business Associate Professor Kashef Majid has partnered with a university in the Czech Republic to better understand global consumerism and how certain brands and behaviors can transcend cultural differences. Connecting on Zoom, students have discussed everything from fashion fads to technology trends, discovering similarities and differences between young adults living on opposite sides of the world.

“You can study marketing trends in foreign countries all day long,” said senior Ginny Summers, “but in order to succeed in business, you need to be able to have a respectful conversation with someone from a different culture.” Read more.

Martin, Majid and Kolar Assist with Fredericksburg VA Main Street Survey

Center for Community Engagement Director Leslie Martin, Associate Marketing Professor Kashef Majid and Psychological Science Professor Dave Kolar recently assisted Fredericksburg VA Main Street with a survey that will be used to develop a “Reboot Downtown! Initiative.” Running through May 11, the survey will help businesses prepare their spaces and staff for important safety considerations when Downtown Fredericksburg does reopen, although there is no set date at this time. Read more.

UMW Professor’s Online Initiative Attracts Tens of Thousands

The University of Mary Washington is among countless educational institutions worldwide that have switched to virtual classes due to the coronavirus threat, or COVID-19. Suddenly, students are at home, and so are their teachers. The transition has been daunting for many professors, especially those who have never taught online.

Higher Ed Learning Collective But one UMW faculty member saw it as an opportunity.

College of Education Professor John Broome launched the Higher Ed Learning Collective (HELC), a grassroots, we’re-all-in-it-together kind of Facebook group for sharing high- and low-tech remote-teaching tools, sprinkled with a dose of self-care. He never imagined the Collective would gain traction across the globe in just a few weeks, morphing into a worldwide movement with over 24,000 members in more than 100 countries … and counting.

HELC already has introduced a website and YouTube channel, and dozens of universities, libraries and online learning sites are recommending the group, as is UNESCO, the United Nations Educational, Scientific and Cultural Organization. The Collective is creating a sense of community in a world that desperately needs one, and Broome hopes HELC will outlive the coronavirus pandemic, driving faculty to better address the diverse needs of students.

“Not everyone has access to good online or hybrid pedagogy,” said Broome, who – like so many fellow academics – was anxiously posting on social media. “We’re struggling as educators and as humans … so why not teach each other for free?” Read more.

Profits and losses from the sharing economy—insights from Airbnb rentals (The Free Lance-Star)

Collaborative Efforts with UMW (fredericksburg.today)

Business Students Present Paper at Society for Personality and Social Psychology Meeting

Business majors Sara Armor and Kenneth Vukmanic presented the paper, “Should we live in the moment? Plan to anticipate the event,” at the 2017 Society for Personality and Social Psychology Annual Meeting in San Antonio, Texas (January 19-21). The paper was co-authored with Dr. Kashef Majid, assistant professor in the College of Business.

Majid Article Accepted for Publication

Kashef Majid, assistant professor in the College of Business, has co-authored an article with Hari Bapuji in International Marketing Review titled “Institutional Differences and Integration Difficulties: How Location of Headquarters and Component Sourcing Affect Firm Responsiveness.”

Majid Article Accepted for Publication

An article by Kashef Majid titled “Drawing negative inferences from a positive country-of-origin image — Consumers’ use of COI and price levels to assess counterfeit drugs” has been accepted for publication by the International Marketing Review. Majid is an assistant professor of marketing in the College of Business.