October 30, 2020

Martin, Majid and Kolar Assist with Fredericksburg VA Main Street Survey

Center for Community Engagement Director Leslie Martin, Associate Marketing Professor Kashef Majid and Psychological Science Professor Dave Kolar recently assisted Fredericksburg VA Main Street with a survey that will be used to develop a “Reboot Downtown! Initiative.” Running through May 11, the survey will help businesses prepare their spaces and staff for important safety considerations when Downtown Fredericksburg does reopen, although there is no set date at this time. Read more.

UMW Professor’s Online Initiative Attracts Tens of Thousands

The University of Mary Washington is among countless educational institutions worldwide that have switched to virtual classes due to the coronavirus threat, or COVID-19. Suddenly, students are at home, and so are their teachers. The transition has been daunting for many professors, especially those who have never taught online.

Higher Ed Learning Collective But one UMW faculty member saw it as an opportunity.

College of Education Professor John Broome launched the Higher Ed Learning Collective (HELC), a grassroots, we’re-all-in-it-together kind of Facebook group for sharing high- and low-tech remote-teaching tools, sprinkled with a dose of self-care. He never imagined the Collective would gain traction across the globe in just a few weeks, morphing into a worldwide movement with over 24,000 members in more than 100 countries … and counting.

HELC already has introduced a website and YouTube channel, and dozens of universities, libraries and online learning sites are recommending the group, as is UNESCO, the United Nations Educational, Scientific and Cultural Organization. The Collective is creating a sense of community in a world that desperately needs one, and Broome hopes HELC will outlive the coronavirus pandemic, driving faculty to better address the diverse needs of students.

“Not everyone has access to good online or hybrid pedagogy,” said Broome, who – like so many fellow academics – was anxiously posting on social media. “We’re struggling as educators and as humans … so why not teach each other for free?” Read more.

Profits and losses from the sharing economy—insights from Airbnb rentals (The Free Lance-Star)

Collaborative Efforts with UMW (fredericksburg.today)

Business Students Present Paper at Society for Personality and Social Psychology Meeting

Business majors Sara Armor and Kenneth Vukmanic presented the paper, “Should we live in the moment? Plan to anticipate the event,” at the 2017 Society for Personality and Social Psychology Annual Meeting in San Antonio, Texas (January 19-21). The paper was co-authored with Dr. Kashef Majid, assistant professor in the College of Business.

Majid Article Accepted for Publication

Kashef Majid, assistant professor in the College of Business, has co-authored an article with Hari Bapuji in International Marketing Review titled “Institutional Differences and Integration Difficulties: How Location of Headquarters and Component Sourcing Affect Firm Responsiveness.”

Majid Article Accepted for Publication

An article by Kashef Majid titled “Drawing negative inferences from a positive country-of-origin image — Consumers’ use of COI and price levels to assess counterfeit drugs” has been accepted for publication by the International Marketing Review. Majid is an assistant professor of marketing in the College of Business.

UMW Alumnus Donates Hollywood Memorabilia for Auction

The University of Mary Washington Marketing Club is teaming up with the 2014 Executive-in-Residence, Dan Wolfe, to auction off a number of unique Hollywood memorabilia.   $_57 Donated by Wolfe, the auctioned items include a 25-movie box set of NBC Universal’s greatest hits, as well as T-shirts from many popular movies, including the recent box office smashes “Neighbors” and “Pitch Perfect.” The auction is being conducted through the eBay account of Professor Kashef Majid, the faculty advisor to the marketing club. The club is using these donations as an opportunity to practice marketing skills, and club president Lauren Strayhorn said they plan to promote the auction on their website and Facebook page. The auction ends Wednesday, Nov. 12 at 7 p.m. The collaboration is a part of the university’s Executive-in-Residence program, which unites students with career experts in business in order to gain knowledge and skills by interacting and working with professionals. Funds raised will go toward a club field trip in the spring to visit a Washington, D.C., ad agency. A 1984 UMW alumnus, Wolfe is currently the executive vice president of NBC Universal’s Worldwide Creative Operations, where he works to market the company’s movies in worldwide campaigns.

Kashef Majid Awarded UMW 2014 Innovative Digital Pedagogy Fellowship Award

Kashef Majid, Assistant Professor of Marketing in the College of Business, received a UMW 2014 Innovative Digital Pedagogy Fellowship Award.  Majid is interested in developing a course in social media marketing/analytics.

Kashef Majid and UMW Business Major Madeleine Bate Present at Conference

Kashef Majid, Assistant Professor of Marketing in the College of Business, and UMW business major Madeleine Bate, presented “Breadth vs. Depth – Linking Network Shape to Revenues, a Study of the Dispersion of Film Trailers via Twitter,” at the American Marketing Association Winter Educators Conference in Orlando from Feb. 21 to 23, 2014.  To view a copy of the presentation please visit http://kashefmajid.com.