Mindpower (www.mindpowerinc.com) of Atlanta, the branding partner selected by the University of Mary Washington, will be returning to campus Oct. 23 and 24. Please join one of our two open forums for faculty and staff on Wednesday, October 23, at 4-5 p.m. in the University Center’s Magnolia Room, or on Thursday, October 24, at 9-10 a.m. in the Hurley Convergence Center’s Digital Auditorium. Your opinion and willingness to share your input is all that is required. The qualitative research will inform a comprehensive survey that will be sent to the entire campus and every constituent for whom we have current contact information. After the research phase in the fall/winter, Mindpower will work diligently through the spring and summer to develop a creative concept for UMW. Our goal is to launch the new brand in the fall of 2020.
Please join us in shaping the way UMW is presented, framing the stories we tell, and giving our message a fresh and compelling narrative. If you have questions or would like to learn more about the process, please contact Vice President for Advancement and University Relations Lisa Jamison Bowling ’89 (lbowling@umw.edu) or Director of University Marketing Malcolm Holmes (mholmes3@umw.edu).
