Associate Professor of Marketing Kashef Majid spoke to The Atlantic for an article titled “A Classic American Car Is Having an Identity Crisis.” Ford’s electric Mustang, the Mach-E, is attracting an unusual bunch of drivers. “Nowadays when a Mustang pulls up you just have no idea who’s coming out of that car,” said Kashef Majid, a marketing expert at the University of Mary Washington. Read more.
Majid Comments on Electric Cars in ‘The Atlantic’
March 29, 2023 by