Associate Professor of Marketing Kashef Majid
Associate Professor of Marketing Kashef Majid shared his expertise with WalletHub for an article titled “Best Store Credit Cards – Expert Opinions.” In the article, Majid answers questions, including,”Why do store credit cards tend to have lower credit-standing requirements than general-purpose cards with equivalent terms?” The answer, he said, is that “store credit cards are more lucrative for the store. They encourage consumers to shop at the store versus competitors so this is more lucrative for the retailer (in terms of additional sales). If lower credit-standing is offered then it is more likely to encourage consumers to choose the retailer card versus a comparable card.” Read more.
