Author: Anna Billingsley

After years of being the best kept secret in higher education, UMW followed the lead of peer institutions, launching its brand in the fall of 2011. Developed in collaboration with consultants who surveyed more than 2,700 stakeholders, the brand distilled Mary Washington’s key attributes into a brand positioning statement, brand promise, and brand personality traits. […]

The University of Mary Washington has had a brand in place for two years. We are in the process of refreshing the Brand Platform, and we invite your active participation in this process. Please plan to join an in-depth discussion of this important strategy document during a special UFC meeting facilitated by Bob Brock and […]