September 29, 2023

Richardson Column in The Free Lance-Star

College of Business Dean Lynne Richardson

College of Business Dean Lynne Richardson

Read the latest column in The Free Lance-Star written by Lynne Richardson, Dean of the College of Business, titled What do you want from your signage?


Today’s challenge is to look inside and outside your organization at your signage. I’m guessing many of you would give yourself a low score, if you’re looking at your place of business as your customers do.

About a decade ago, I arrived at a new university as dean of the business school. While I wasn’t a customer per se, I sure did have a hard time finding different rooms in the business school building. Why? There had been a renovation and addition to the building immediately prior to my arrival. While each of the conference and team rooms, faculty and staff offices, and classrooms had been numbered, they had not put up a directory anywhere in the building. And there were no directional signs.

Read more.