January 23, 2021

Majid Interviewed by Wallet Hub on Car Insurance Marketing

Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid was recently interviewed for a feature on WalletHub.com on car insurance. Majid provided insight into the ways COVID-19 has impacted car insurance companies and how these companies target consumers through celebrity endorsements.

How do you think COVID-19 has affected consumer demand for car insurance?

At a large scale, COVID-19 has harmed the economy which would trickle into demand for cars and subsequently insurance. On a more micro-level what this has done is made people more cognizant about how much they are paying for car insurance so I would expect more consumers to reevaluate how much they are paying for car insurance. Read more.