May 21, 2022

Marketing Assignment Puts Immersive Learning on the Menu

The first episode of the ‘Shelby’s Sweets’ podcast, created by UMW student Shelby De Jong, features a tutorial on making mini-pumpkin pies. The YouTube video is part of a Podcast Kitchen assignment, giving marketing students real-world experience and a creation they can share with potential employers.

The first episode of the ‘Shelby’s Sweets’ podcast, created by UMW student Shelby De Jong, features a tutorial on making mini-pumpkin pies. The YouTube video is part of a Podcast Kitchen assignment, giving marketing students real-world experience and a creation they can share with potential employers.

Something’s been cooking at the University of Mary Washington.

The Podclass Kitchen experience has marketing students whipping up their own online culinary productions and walking away with an appetite for more.

“It was basically like starting our own business, and we did it hands-on,” said UMW junior Florina Aliu, who launched Cook Boss on YouTube. The first episode walks viewers through the creation of a Margherita pizza made with stone-fired flatbread and her mother’s homemade mozzarella. “I learned a lot more actually doing it than just reading about it.”

The Podclass Kitchen curriculum management system takes students from theory to practice, as they complete a series of lessons on brand identity, marketing strategy and content creation. The final dish? A short video that’s the start of an actual podcast on the trendy topic of cooking, and a polished product they can share with prospective employers.

“It gives them direct experience with social media promotion,” said College of Business Professor Lance Gentry, who recently incorporated the educational interface into his Principles of Marketing course. “Some of them are really getting into it with professional quality output.” Read more.