Associate Professor of Marketing Kashef Majid spoke to With Good Reason radio for its current episode, “How Hot is Your Honey?” which airs through Friday, Sept. 9. On the show, Majid says that food insecurity is a problem we can solve simply by reducing food waste. “We are wasting 30 or 40 percent of what we produce and we have got line-ups of people who need food,” Majid said. “None of this makes sense.” Hear more.