
UMW seniors Karla Bonilla Lizama (center, left) and Evelyn Centellas (center, right) pose with Andrew Blate ’04 (far left) and Craig Schneibolk (far right) after their $1,500 first-place finish in the Fall 2025 College of Business Case Competition. Blate and Schneibolk led the way in creating the competition and the endowment for the prize money it awards. Photo by K Pearlman Photography.
Five teams laid out plans to save a cinema giant, but only one could claim top billing.
University of Mary Washington seniors Karla Bonilla Lizama and Evelyn Centellas won the Fall 2025 College of Business Case Competition – titled “Reel Choices: The Crossroads of a Movie Studio’s Destiny” – for their ideas, presentation and polish.
Now in its ninth year, the biannual contest, held last month in Lee Hall, pits teams from UMW’s 400-level Strategic Management course against one another in a quest to sort out a “case” of a struggling business. Participants tap into the concepts and skillsets they’ve collected in class to analyze issues, plan a path to success and impress a panel of judges. The challenge gives students the type of real-world experience they’ll likely encounter in their careers, plus the top three contenders walk away with cash prizes totaling $3,000.
“All the groups were professional, prepared and had well thought-out presentations,” said Andrew Blate ’04, who owns Beautiful Home Services with business partner Craig Schneibolk. The two led the way in establishing the Case Competition and the endowed fund for its annual awards. “The students were impressive and are excellent examples of the quality of students UMW’s College of Business produces.”
















