Three veteran faculty members will be awarded emeritus status during the University of Mary Washington’s graduate and undergraduate commencement ceremonies on Friday, May 10, and Saturday, May 11.Friday’s graduate ceremony begins at 7:30 p.m. in George Washington Hall’s Dodd Auditorium. Saturday’s undergraduate ceremony begins at 9 a.m. on Ball Circle on the university’s Fredericksburg campus.Julie […]
An MBA student group, in concert with the UMW Center for Economic Development (CED), has worked on a project for the Stafford Regional Airport (SRA).The group of COB/MBA students, working with Associate Professor of Management & Marketing Louis Martinett and CED Executive Director Brian Baker as well as alumni mentor Micah Dalton, produced a written strategic marketing […]
Louis A. Martinette, associate professor in the College of Business Department of Management and Marketing, presented “The Role of Innovation In The History Of Commerce: Toward A College Course” at the International Conference of The Association of Global Management Studies being held at the University of Oxford in the United Kingdom on May 20 and […]
Mukesh Srivastava is organizing the fifth International Conference of the Association of Global Management Studies at the Saïd Business School, University of Oxford in the United Kingdom on May 20 and 21, 2014 with John Saee, of the ESB School of Business, Reutlingen University in Germany. The theme of the conference is “Global Management and Innovation […]
Associate Professors in the College of Business Mukesh Srivastava and Louis Martinette’s article “Building a Sustainable Competitive Advantage” has been accepted in the Journal of Technology Management and Innovation, Volume 8 Issue 2. Srivastava and Martinette co-authored the article with Andy Franklin.
The paper analyzes cross-industrial best practices and future trends in the context of the contemporary resource based competitive advantage model of the firm. It identifies key managerial levers, tools and systems that can be used to build and sustain a Hi-Technology company’s core competences in order to facilitate a more innovative, collaborative 21st century corporate culture. A qualitative and quantitative assessment is made of how a firm’s leadership, human capital management, organizational culture, design and systems can all collectively merge to create a more dynamic and responsive organization which is far more adept at building unique resources and capabilities, which can then be leveraged to create new market opportunities with high competitive entry barriers.