November 27, 2020

Marketing Class Partners with Students Across the Globe

UMW students aren’t able to study abroad due to the ongoing COVID-19 pandemic. But this fall, an international marketing class is engaging in cross-cultural learning by partnering with students at a university in the Czech Republic to better understand global consumerism.

UMW students aren’t able to study abroad due to the ongoing COVID-19 pandemic. But this fall, an international marketing class is engaging in cross-cultural learning by partnering with students at a university in the Czech Republic to better understand global consumerism.

Studying abroad is as much a part of University of Mary Washington culture as bench-sitting or playing Frisbee on Ball Circle. One-third of each graduating class – about 300 students – spends time learning overseas.

Not this year.

As COVID-19 continues to sweep the globe, international travel – like commencements, reunions and all large gatherings – has been put on hold.

But the pandemic hasn’t halted cross-cultural learning at Mary Washington. This fall, an international marketing class taught by College of Business Associate Professor Kashef Majid has partnered with a university in the Czech Republic to better understand global consumerism and how certain brands and behaviors can transcend cultural differences. Connecting on Zoom, students have discussed everything from fashion fads to technology trends, discovering similarities and differences between young adults living on opposite sides of the world.

“You can study marketing trends in foreign countries all day long,” said senior Ginny Summers, “but in order to succeed in business, you need to be able to have a respectful conversation with someone from a different culture.” Read more.

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