Assistant Professor of Marketing Kelly Eunjung Yoon
Assistant Professor of Marketing Kelly Yoon was chosen to receive the Journal of Consumer Psychology’s 2022 Early Career Contributor Award, based on her paper, “Perceived Costs versus Actual Benefits of Demographic Self-Disclosure in Online Support Groups,” published in the 2021 (31/3) volume of Journal of Consumer Psychology.
This JCP Early Career Contributor Award is given to the best refereed paper by an “early career contributor” published in the past year (2021 for the 2022 conference). For this award, an early career contributor is defined as a scholar whose work is published within two years of receiving his or her Ph.D. (or a scholar who had not yet received the Ph.D. when the paper was published). Dr. Yoon was awarded a plaque and $2,500 at the 2022 Society of Consumer Psychology’s virtual conference on Friday, March 4.
