Assistant Professor of Marketing Kelly Yoon was chosen to receive the Journal of Consumer Psychology’s 2022 Early Career Contributor Award, based on her paper, “Perceived Costs versus Actual Benefits of Demographic Self-Disclosure in Online Support Groups,” published in the 2021 (31/3) volume of Journal of Consumer Psychology.This JCP Early Career Contributor Award is given to the […]
Assistant Professor of Marketing Kelly EunJung Yoon, of UMW’s College of Business, co-conducted a study, led by the University of California, Irvine, into how participants in online support groups tend to hide demographic information, in an effort to form better connections with other members.“Our findings indicate a striking discrepancy between people’s perception of self-disclosure effects […]
