A Newsletter for UMW Faculty and Staff
Associate Professor of Marketing Kashef Majid
Associate Professor of Marketing Kashef Majid spoke to WalletHub about the shifting power of the American Express credit card. “Offering cards to those with lower credit scores is unlikely in the immediate future. American Express traditionally caters to individuals with good to excellent credit,” Majid told WalletHub. “However, the financial services industry is dynamic, so future strategies could change.” Read more.
Associate Professor of Marketing Kashef Majid
Associate Professor of Marketing Kashef Majid shared his expertise with WalletHub for an article titled “Best Store Credit Cards – Expert Opinions.” In the article, Majid answers questions, including,”Why do store credit cards tend to have lower credit-standing requirements than general-purpose cards with equivalent terms?” The answer, he said, is that “store credit cards are more lucrative for the store. They encourage consumers to shop at the store versus competitors so this is more lucrative for the retailer (in terms of additional sales). If lower credit-standing is offered then it is more likely to encourage consumers to choose the retailer card versus a comparable card.” Read more.
Associate Professor of Marketing Kashef Majid
Associate Professor of Marketing Kashef Majid served as an expert source for “Nationwide Insurance Review 2023” by WalletHub. When asked how valuable he’d say the “Nationwide is on your side” jingle has been for Nationwide, Majid said, “Very valuable. It is memorable and easily recognizable.” Read more.
Associate Professor of Marketing Kashef Majid
Associate Professor of Marketing Kashef Majid was quoted in an advice segment for a WalletHub piece about best car insurance companies. “For the most dramatic drop in car insurance, drivers should consistently shop around each year to see if they can get a better deal,” he said. “Quotes are easy to receive online and insurers try to lure new customers with low rates early and then gradually raise them over time.” Read more.
Associate Professor of Marketing Kashef Majid
Associate Professor of Marketing Kashef Majid spoke to The Atlantic for an article titled “A Classic American Car Is Having an Identity Crisis.” Ford’s electric Mustang, the Mach-E, is attracting an unusual bunch of drivers. “Nowadays when a Mustang pulls up you just have no idea who’s coming out of that car,” said Kashef Majid, a marketing expert at the University of Mary Washington. Read more.
Associate Professor of Marketing Kashef Majid
Associate Professor of Marketing Kashef Majid was quoted in an advice segment for a WalletHub piece about best car insurance companies. “Get multiple quotes and then re-evaluate each year,” he said. “Insurance companies may offer a low premium to acquire a customer and then raise the premium after renewal because the consumer is already locked in and less likely to switch. By comparing rates annually, the customer can continually get the lowest rate.” Read more.