December 26, 2024

EagleEye

A Newsletter for UMW Faculty and Staff

‘Poets&Quants’ Recognizes UMW Business Professor Kashef Majid as one of 50 ‘Best’

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Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid

UMW Associate Professor of Business Kashef Majid is one of the 50 best undergraduate professors of 2024, honored by Poets&Quants. The annual list features accomplished, innovative and compassionate professors who “represent the best of what an undergraduate business degree can offer,” according to the online publication.

A standout professor with exceptional contributions in research and teaching, Majid has multiple awards in both areas, leaving a sustained and meaningful impact on his discipline, students and community.

“This is a highly selective distinction made by one of the most influential voices in business education today: Poets&Quants,” said UMW College of Business Dean Filiz Tabak. “Kashef’s research has uncovered important implications for businesses and policymakers, particularly in areas such as digital marketing, consumer liability and the sharing economy. His innovative teaching is also known for imparting cutting-edge, highly marketable skills to his students as well as bringing a strong sense of social responsibility and community engagement.”

As one example, he has developed an innovative Digital Marketing course through which students gain skills in digital marketing and AI tools in addition to obtaining the Google Analytics certification. And he developed a course called Alleviating Food Waste, which partners with local businesses to help them redeploy excess food resources in a way that benefits the community. Read more.

Majid Shares Credit Expertise with WalletHub

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Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid spoke to WalletHub about the shifting power of the American Express credit card. “Offering cards to those with lower credit scores is unlikely in the immediate future. American Express traditionally caters to individuals with good to excellent credit,” Majid told WalletHub. “However, the financial services industry is dynamic, so future strategies could change.” Read more.

Majid Cashes in on Credit Card Expertise With WalletHub

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Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid shared his expertise with WalletHub for an article titled “Best Store Credit Cards – Expert Opinions.” In the article, Majid answers questions, including,”Why do store credit cards tend to have lower credit-standing requirements than general-purpose cards with equivalent terms?” The answer, he said, is that “store credit cards are more lucrative for the store. They encourage consumers to shop at the store versus competitors so this is more lucrative for the retailer (in terms of additional sales). If lower credit-standing is offered then it is more likely to encourage consumers to choose the retailer card versus a comparable card.” Read more.

Majid Weighs in on Car Insurance for WalletHub

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Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid served as an expert source for “Nationwide Insurance Review 2023” by WalletHub. When asked how valuable he’d say the “Nationwide is on your side” jingle has been for Nationwide, Majid said, “Very valuable. It is memorable and easily recognizable.” Read more.

Majid Shares Car Insurance Advice With WalletHub

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Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid was quoted in an advice segment for a WalletHub piece about best car insurance companies. “For the most dramatic drop in car insurance, drivers should consistently shop around each year to see if they can get a better deal,” he said. “Quotes are easy to receive online and insurers try to lure new customers with low rates early and then gradually raise them over time.” Read more.

Majid Comments on Electric Cars in ‘The Atlantic’

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Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid

Associate Professor of Marketing Kashef Majid spoke to The Atlantic for an article titled “A Classic American Car Is Having an Identity Crisis.” Ford’s electric Mustang, the Mach-E, is attracting an unusual bunch of drivers. “Nowadays when a Mustang pulls up you just have no idea who’s coming out of that car,” said Kashef Majid, a marketing expert at the University of Mary Washington. Read more.