Tag: kmajid

Majid Interviewed by Wallet Hub on Car Insurance Marketing

Associate Professor of Marketing Kashef Majid was recently interviewed for a feature on WalletHub.com on car insurance. Majid provided insight into the ways COVID-19 has impacted car insurance companies and how these companies target consumers through celebrity endorsements.How do you think COVID-19 has affected consumer demand for car insurance?At a large scale, COVID-19 has harmed […]

Marketing Class Partners with Students Across the Globe

Studying abroad is as much a part of University of Mary Washington culture as bench-sitting or playing Frisbee on Ball Circle. One-third of each graduating class – about 300 students – spends time learning overseas.Not this year.As COVID-19 continues to sweep the globe, international travel – like commencements, reunions and all large gatherings – has […]

Martin, Majid and Kolar Assist with Fredericksburg VA Main Street Survey

Center for Community Engagement Director Leslie Martin, Associate Marketing Professor Kashef Majid and Psychological Science Professor Dave Kolar recently assisted Fredericksburg VA Main Street with a survey that will be used to develop a “Reboot Downtown! Initiative.” Running through May 11, the survey will help businesses prepare their spaces and staff for important safety considerations […]

UMW Professor’s Online Initiative Attracts Tens of Thousands

The University of Mary Washington is among countless educational institutions worldwide that have switched to virtual classes due to the coronavirus threat, or COVID-19. Suddenly, students are at home, and so are their teachers. The transition has been daunting for many professors, especially those who have never taught online.But one UMW faculty member saw it […]