June 1, 2023

Majid Article Accepted for Publication

An article by Kashef Majid titled “Drawing negative inferences from a positive country-of-origin image — Consumers’ use of COI and price levels to assess counterfeit drugs” has been accepted for publication by the International Marketing Review. Majid is an assistant professor of marketing in the College of Business.

UMW Alumnus Donates Hollywood Memorabilia for Auction

The University of Mary Washington Marketing Club is teaming up with the 2014 Executive-in-Residence, Dan Wolfe, to auction off a number of unique Hollywood memorabilia.   $_57 Donated by Wolfe, the auctioned items include a 25-movie box set of NBC Universal’s greatest hits, as well as T-shirts from many popular movies, including the recent box office smashes “Neighbors” and “Pitch Perfect.” The auction is being conducted through the eBay account of Professor Kashef Majid, the faculty advisor to the marketing club. The club is using these donations as an opportunity to practice marketing skills, and club president Lauren Strayhorn said they plan to promote the auction on their website and Facebook page. The auction ends Wednesday, Nov. 12 at 7 p.m. The collaboration is a part of the university’s Executive-in-Residence program, which unites students with career experts in business in order to gain knowledge and skills by interacting and working with professionals. Funds raised will go toward a club field trip in the spring to visit a Washington, D.C., ad agency. A 1984 UMW alumnus, Wolfe is currently the executive vice president of NBC Universal’s Worldwide Creative Operations, where he works to market the company’s movies in worldwide campaigns.

Kashef Majid Awarded UMW 2014 Innovative Digital Pedagogy Fellowship Award

Kashef Majid, Assistant Professor of Marketing in the College of Business, received a UMW 2014 Innovative Digital Pedagogy Fellowship Award.  Majid is interested in developing a course in social media marketing/analytics.

Kashef Majid and UMW Business Major Madeleine Bate Present at Conference

Kashef Majid, Assistant Professor of Marketing in the College of Business, and UMW business major Madeleine Bate, presented “Breadth vs. Depth – Linking Network Shape to Revenues, a Study of the Dispersion of Film Trailers via Twitter,” at the American Marketing Association Winter Educators Conference in Orlando from Feb. 21 to 23, 2014.  To view a copy of the presentation please visit http://kashefmajid.com.